Gazal Alkhateeb is a luxury public relations consultant and founder of Ktieb & Co., a boutique PR agency specializing in high-end brand positioning, fashion communications, and strategic storytelling within the luxury industry.

With a focus on cultural narrative, editorial placement, and brand authority development, Gazal works with emerging and established luxury labels to craft media presence that resonates beyond trends. Her expertise lies in aligning fashion houses, jewelry designers, and lifestyle brands with the right publications, platforms, and partnerships to elevate long-term visibility.

Through Ktieb & Co., she bridges modern digital influence with traditional editorial credibility;  creating strategic exposure that strengthens brand perception in competitive luxury markets.